Quitting or giving up something or to keep going despite what looks like failure has always been something that has fascinated me. I often ask myself this question should I quit and move on to something else as this is not working or should I just stick with it despite my frustratingly slow progress? When is the right time to pivot to something new or should I persevere to the bitter end in the hope that I will eventually succeed?
If you think about something like developing a website, how many websites are going to be successful commercially? The reality is very few – most are never going to make any money.  How many books will be a commercial success? The average book sells only 250 copies. That’s a huge amount of work for very little reward. The same with online courses – most of the revenue in any category goes to the top courses in that category. The majority of courses will share the crumbs. Only 20% of new businesses survive past their first year of operation. The reality is that most will fail.
At the end of the day I think quitting or giving up is not about the results you are getting which might be terrible – it’s about how you feel. Does it feel right for you to keep going when things look bleak or is it wearing you down/keeping you up at night? There are times when it is definitely right to quit.  Unfortunately I  think that at times we can feel trapped by thoughts like “a quitter never wins and a winner never quits”. That somehow it’s shameful to quit something and that we must never quit.

No! If it doesn’t feel right then quit and make room for new and exciting things in your life.
There is a great quote that sums it up nicely:

“When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.”

Alexander Graham Bell