Monthly Archives: October 2018

Smarter Decision Making

I am reading a book at the moment by a professional poker player, Annie Duke.  The title of the book is “Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts.”  I must say it is a very interesting read.  Annie was studying for a PhD in cogitative science at the University of Pennsylvanian when she ended up trying her hand at poker and making a career out of it.  She went on to win many poker competitions and millions of dollars from a 20 year career in poker.  Poker players have to make good decisions under pressure in a short amount of time or go broke – who better to learn decision making from than a champion poker player!

Game theory

It turns out that game theory developed initially by a man called John von Neumanns is based on poker.  Making decisions in the real world is similar to making decisions in poker in that there are so many unknown variables.  Chess is a different type of game in that in any chess situation there is a best move.  Chess is more mathematical and certain in that if you lose a game you can trace your loss back to a certain move or series of moves.

Motivated reasoning

When it comes to decision making we live in a really uncertain and ambiguous world but we like to think of ourselves as great decision makers.   When things go well we tell ourselves that we are great decision makers (or great poker players!) and when things go badly we tell ourselves that it was just bad luck.  We have a cognitive bias in that we tend to pay a lot of attention to confirming evidence (we have a great strategy and are great decision makers)  and work to discredit dis-confirming evidence (that we might have a bad strategy or have made poor decisions).  In other words we are not the objective, rational creatures we like to think we are!  When people form and cling to false beliefs, even despite overwhelming evidence, the phenomenon is labeled “motivated reasoning”.

When I drop my teenage son to the bus if the bus arrives just as I drop him he says “perfect timing” – a great result as he does not have to wait around.  This reinforces his belief that he is a great planner and does not waste time.  If he misses the bus then it was just bad luck and was not his fault.  No need therefore to examine the underlying flawed strategy of leaving for the bus at the last minute!

Summary

In summary none of us like to be wrong.  Our brains are built to seek confirming evidence that we are right and it is uncomfortable to dig deeper and consider the fact that our underlying strategy may be wrong.  After all changing one’s mind and changing one’s lifestyle or strategy is hard work and we prefer to ignore something which does not fit into our view of the world.  Awareness of this cognitive bias is an important step towards making better decisions and being a better poker player!

Best wishes,

Tom

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Online Business: Winners Take All?

In today’s  world of online business we see ‘out-sized rewards for a small number of stars’.  This is a line from the book ‘The Fourth Industrial Revolution’ by Klaus Schwab (2016).  It sums up for me what I have come to understand about the internet and businesses online.  There are a relatively small number of online businesses which do very very well while the majority fight over the crumbs.  Perhaps the ‘Pareto Principal’ on steroids is at play (80% of the benefits go to the top 20%).  The vast majority of online businesses will fail to make a dent while some enjoy untold success.  This seems to me to be a key rule of the internet and why if you write a book, start a blog, develop an online course etc. you will likely fail to make money.  I have heard it described as ‘life in the tail’.  There is a very long trail. If you are in the tail you will sell a very few copies of your book, course or product. Since the tail is very big with thousands and thousands of products then it is very profitable to own a tail but very unprofitable to be in the tail!  Amazon own a tail of thousands upon thousands of products and make lots of money but if you are in the tail you will make pennies.  I live in the tail online and this blog lives in the tail!  If you start an online business you will likely join me to live in the tail as well.

Lets look at online business examples

Look at online social platforms for example.  Take Facebook – who is the nearest competitor to Facebook? Well I just Googled this and below is the list of Facebook competitors according to Google:

  • Vero
  • Mastodon
  • Ello
  • Digg
  • Steemit
  • Raftr
  • Diaspora

I have never hear of any of these!  Facebook, worth somewhere in the region of $600 billion in 2018, is the winner and the winner takes all.  The competitors live in the tail.  This is due to Metcalfe’s Law about the value of a network.  If there are few people on the competitors network then they have little value.  Who would want to be on an alternative to Facebook if few people and none of your friends are there?  Take another example of tech companies.  Apple is now a $1 trillion dollar company.  How many big phone companies are there? Apple, Samsung, Huawei etc. the big brands dominate the market and take the lions share of revenue.  It’s winner take all again.

Inequality in the world

The online world reflects the world at large.  Half of all the assets in the world are owned by the top 1% of the population while the lowest half of the population collectively own less than 1% of global wealth (Credit Suisse – Global Health Report 2015).

Maybe the tail isn’t that bad?

I live in the tail.  This website lives in the tail.  My books and courses live in the tail.  I don’t make much money online.  Does that mean I should give up and stop writing?  If my only objective was to make money then I certainly should have quit by now.  But my objective is much bigger than making money.  My objective is to learn as well as to teach.  At the end of the day I am only ever writing for an audience of two people.  The first person is myself and the second person is you.  I sincerely hope that you benefit from what I write but I do know with certainty that I benefit.  That is enough to make my efforts worthwhile.  If your great great grandfather or great great grandmother had written a book and you were the only reader would that book be worthwhile?  I would say yes and I would love to be able to read such a book.  Who knows my great great grandchildren may read what I am writing now.

In conclusion

In summary what I am saying is that the online world is unbalanced and there are a few winners while the vast majority will make no money.  This reflects the inequality of the world at large.  However apart from money there are still many great reasons to write your book or blog or record your course, podcast or song.  Go on be creative you will learn and grow as a person.  Write for an audience of at least one and perhaps two – that is enough!

Best wishes,

Tom